Early January
is a chilly time to visit Beijing but there was a warm
welcome at the launch of Beijing Crossover, a brand new
concept store in the stylish Sanlitun District of Beijing.
Artistic Director Ni Jingfei and Trading Director Liu
Fei invited Steve Jones & Tina Leung along with designer
Winnie Lui to the opening on January 10th.
The 10,000 sq ft space has displays from a variety of
well known European brands as well as some superb finds
from designers in South America and other up and coming
creatives from around the world.
Beijing Crossover are the exclusive Innermost distributors
for the province and we wish them well with their new venture – the
store is both big and beautiful and it is sure to become
a destination for informed Beijing residents looking for
something different.
On visiting the store Innermost founder
Steve Jones said ‘I have made many visits to Beijing and
knew that in this stylish city anyone building a new concept
store would do something spectacular but Crossover is one
of the most impressive stores we are stocked by anywhere
in the world’.
If you are visiting Beijing take a trip to Crossover, 81 North Road, San-Li-Tun,
Chao Yang District, Beijing 100027.
