Innermost Plus welcomes UMAGE

Innermost Plus has announced UMAGE as the first new brand to be welcomed to its fold. UMAGE (pronounced ooh-may) is a Danish word meaning ‘making an effort’.

Beautiful Danish design meets affordability, high quality materials and a genuine care for the environment.

Innermost Plus co-founder Steve Jones commented: “The UMAGE brand combines aesthetics, simplicity and functionality with thoughtful craftmanship and environmental care. The result is exquisite designs with a sustainable edge. We’re really excited to be working with the team and introducing their beautiful products to our customers.”

Innermost Plus will stock the full range of UMAGE products from its modern distribution centre and factory in Telford, ensuring fast delivery and local support for clients.

Brett Day, head of retail, Europe/Oceania/Middle East for UMAGE, said: “We want to ensure we have the best representation and support for UMAGE in the UK and Innermost Plus is the perfect partner for us. We are excited to be taking this new path together.”

UMAGE acknowledges that selling furniture and lighting can never be 100% sustainable, but as a brand it wants to make an extra effort for the environment. Through a collaboration with the NGOs One Tree Planted scheme, every time a design made of wood is sold, a tree is planted.