• The Innermost Story

Banksy. The Sex Pistols. Wallace & Gromit. All fearless ambassadors of their own ideology. As are we.

At Innermost, we believe that humour is the best source of inspiration. Sometimes you need to embrace the absurd in order to innovate. Whether that means re-purposing a common everyday material, thinking it’s a good idea to sit on someone’s painting (sorry, mate), or deciding to install a handsome Victorian pull chain toilet in a lighting exhibition stand. There is nothing quite like a raw anarchic pursuit of design freedom to shake off the shackles of the “norm”.

And perhaps it is our blood as Londoners that inspire such passion to rebel against traditional approaches and everyday perceptions to invent new understandings. No bollocks, because if you looked up “London” in the Oxford dictionary, they would agree.

But behind the red telephone boxes, underneath the lacquered mahogany floor boards, and inside those fancy tweed jackets, we are actually a product of diversity. We celebrate designers and ideas from all corners of the globe that share our passion for anarchy. We are a catalyst for these creative minds that – aligned with our reliable engineering, great customer service, and cohesive branding – get the opportunity to take something wild and create something beautiful with it. Over the years, this amalgamation of different stories has proven to work together brilliantly – not unlike the unique harmony between scones and jam on a Sunday afternoon.

This is the Innermost ideology.