Those of you that visited us at Frankfurt Light+Building exhibition last week must have been happily surprised at our new look.
Striving to be “as British as London itself” has always been an integral part of Innermost’s company philosophy. Characterised by a high adaptability and a global vision, the vivid diversity in the metropolis that is London can be witnessed in the breadth of our collection. Our quirky and rebellious approach to design driven by high-spirited London culture.
Now Stone Design Concepts Inc. has translated that sensibility into a visual language for our exhibition stand. This is the story of a culture with greatly antagonistic qualities – on the one hand, we have classical English tradition (dark wood and green flooring reminiscent of English Gentleman’s clubs) and on the other hand, the tumultuous punk culture (contrasting, sharply cut yellow graphics). And Innermost exists in the coming together of these heterogeneous elements, purveying taste and quality with a non-conformist attitude.