• YOYLight: Now at MoMA
  • YOYLight: Now at MoMA

YOYLight is now exclusively available at the Museum of Modern Art Design Store in the United States.

An elegant execution of a simple, fun idea – it was picked up immediately by merchandisers at the lamp’s debut at Euroluce, Milan earlier this year.

Innermost has partnered with MoMA in the past, and with considerable success. Particularly with the CANVAS Armchair, also by YOY for innermost, that continues to sell brilliantly at the store. So when MoMA approached us again at Milan, we felt it was a great fit to begin YOYLight’s journey in America with an exclusive introduction at the Museum of Modern Art Design Store.

Soon you will see YOY’s signature surreal design, gift-ready and wrapped in innermost’s token bold graphic design, with yellow graffiti and all, lining the shelves of the design paradise that is the MoMA Store. It’s the perfect present for today’s design savvy New Yorkers.

Not in the United States? YOYLight will be available very soon in Europe, contact us for more details.

See also the CANVAS chair, by YOY

Canvas_3 movers_web

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